Selling
Story
NOURISH YOUR BODY,
REFRESH YOUR MIND
WITH MAGNESIA PLUS+
Product
Journey
- Natural Mineral
Water - Extract from a
Healing Source - Flavoured
Mineral Water - Functional Water
Health Trends in the United Kingdom
64%
Avoid foods/beverages high in sugar, salt, artificial colors, and sweeteners.
83%
Of the population believes that vitamins in dietary supplements have a positive impact on their health.
67%
Pay attention to balanced nutrition not only for themselves but also for their families.
71%
Pay attention to the ingredients on the label when shopping.
Magnesium Benefits
-
“You see, up to 15% of healthy women are thought to be deficient in magnesium, according to a 2021 paper from the Nutrition and Food Science Journal, with a further BMC Pregnancy and Childbirth paper finding that it might be even more, with up to 79% of pregnant women and 55% of women with hormonal conditions low in the mineral.”
BY CHLOE GRAY
PUBLISHED 4 MARCH 2024. MARIE CLAIRE -
“Magnesium is a vitally important micronutrient found in the foods we eat. It has many crucial roles, including helping to make sure our cells, organs and brain are functioning properly, helping to stabilise our moods and maintain our muscles, nervous systems and immune systems. It also helps vitamin D travel through our bodies.
The NHS recommends women aged between 19 and 64 years old get 270mg of magnesium a day, while this increases to 300mg for men of the same age.”
BY JESSICA BRADLEY
https://www.bbc.co.uk/food/articles/magnesium_rich_food_benefits
Magnesia Plus 0.7l
Flavoured mineral water with natural magnesium content, enriched with vitamins and plant extracts, gently sparkling.
- Source of natural magnesium (172 mg in 1 liter of natural mineral water)
- Perceived functionality supported secondarily by suitable plant extracts.
- Vitamins (15% of the reference intake value per 100 ml).
- Low sugar content (2.4 g per 100 ml).
- Without preservatives, artificial colors, and sweeteners.
Magnesia Plus Range
ANTI-STRESS
Mango, Lemon Balm
+
Vitamins B1, B5, B6, Selenium
- Thiamine (B1) and vitamin B6 contribute to the normal functioning of the nervous system and normal mental activity.
- Pantothenic acid (B5) contributes to normal mental activity.
- Selenium helps to protect cells from oxidative stress.
FOCUS
Apricot, Passionfruit, Ginseng
+
Vitamins B1, B3, B7, Zinc
- Thiamine (B1), niacin (B3) and biotin (B7) contribute to the normal functioning of the nervous system and to normal mental activity.
- Niacin (B3) helps to reduce fatigue and exhaustion.
- Zinc contributes to normal cognitive functions.
Magnesia Plus Range
BOOST
Mandarin, Lime, Ginger
+
Vitamins B3, B6, B12, Iodine
Do you need energy but don't want to reach for an energy drink or coffee?
Then the solution is Magnesia Plus Boost, which, thanks to added vitamins and iodine, will help you get the energy you need.
REVIVAL
Grape, Alo Vera
+
Vitamins B3, B7, B12, E
Have you just had a strenuous performance, and your body needs thorough regeneration? With Magnesia Plus Revital, you have the perfect combination of key vitamins B and E at hand, which will ensure your body regenerates quickly, so you can get back in shape.
Magnesia Plus+ Target Group
Consumers
- Interested in active lifestyle
- Interested in a healthy lifestyle and the origin and composition of foods and beverages
Targeting based on product benefits:
- People who need to concentrate (better)→ Magnesia Plus Focus
- People who feel stressed, want to calm down and manage stress → Magnesia Plus Antistress
- People who need energy – Magnesia Plus Boost
- People who need regeneration – Magnesia Revital
Logistical Details
Magnesia Plus+ Focus & Antistress
Focus 0.7l
Antistress 0.7l
| BOTTLE | ||
|---|---|---|
| EAN l | 8594001025732 | 8594001025756 |
| Gross bottle weight kg | 0.735 | 0.735 |
| Net bottle weight kg | 0.70 | 0.70 |
| Dimensions - height in cm | 23.0 | 23.0 |
| Dimensions - width in cm | 7.3 | 7.3 |
| Dimensions - length in cm | 7.3 | 7.3 |
| PACKAGING | ||
| EAN | 8594001025749 | 8594001025749 |
| Gross packaging weight kg | 4.450 | 4.450 |
| Net pack weight kg | 4.20 | 4.20 |
| Dimensions - height in cm | 23.0 | 23.0 |
| Dimensions - width in cm | 14.6 | 14.6 |
| Dimensions - length in cm | 21.9 | 21.9 |
| Number of pieces/CSE | 6 | 6 |
| Month Durability | 9 | 9 |
Logistical Details
Magnesia Plus+ Boost & Revital
Boost 0.7l
Revital 0.7l
| BOTTLE | ||
|---|---|---|
| EAN l | 8594001026357 | 8594001026364 |
| Gross bottle weight kg | 0.735 | 0.735 |
| Net bottle weight kg | 0.70 | 0.70 |
| Dimensions - height in cm | 23.0 | 23.0 |
| Dimensions - width in cm | 7.3 | 7.3 |
| Dimensions - length in cm | 7.3 | 7.3 |
| PACKAGING | ||
| EAN | 8594001025749 | 8594001025763 |
| Gross packaging weight kg | 4.450 | 4.450 |
| Net pack weight kg | 4.20 | 4.20 |
| Dimensions - height in cm | 23.0 | 23.0 |
| Dimensions - width in cm | 14.6 | 14.6 |
| Dimensions - length in cm | 21.9 | 21.9 |
| Number of pieces/CSE | 6 | 6 |
| Month Durability | 9 | 9 |
